NETFLIX will disappear in ten years time
NETFLIX is a big guy right now in 2019. But will this always be the case?
My take on it is that if Netflix continues to be interested in movies and series, they will have to face big challenges that may end the life of the company.
Let me explain:
- Today’s world and the world that is presented to us as the near future are showcased as very diverse and complex. Nevertheless, there are still certain principles that guide society as a whole in what concerns the “first world”. That is innovation and progress – whatever that means as an abstract concept. What I can reason is that the world will keep on inventing new machines, new services to make our existence more “enjoyable” and “easy”. This means that if people want to film a movie at the lowest cost and still look professional, they will be capable of doing so as the market will provide them with those goods. It’s just a matter of demand and supply. This is nowadays translated into many companies that their main focus is creating gear cheap enough for the prosumer to buy and acquire at a reasonable cost and still look professional to the masses (that I would argue it’s the only important subject here). Examples of these products and companies are Xiami (offering smartphones with 4k integrated cameras at a reasonable cost), Dji (producing amazing products like the Osmo Dji pocket camera that fits in your pocket just like a smartphone with amazing stabilization and a 4k camera) and GoPro (with their extensive catalogue of sport videocameras that still dominate the sector). And I cannot start to imagine how much the audiovisual industry will have changed, but I bet that everything that we now consider professional will be outdated and outperformed by cheaper and better gear.
- People are, in some way, starting to get tired of the “same old same old”. People are starting to notice that the same stories are being told endlessly in a different manner, with a more showy wrapping. NETFLIX is, for most of the films they have produced to this day, a great example of this. They have structured their company on expansive politics. Their main focus has been to “conquer the world” and to be present in as many countries as possible. I don’t blame them for this but I do believe it is an ecenomic driven tactic that chases money… not art. If their true ambition was to democratize art, they would have built a similar platform to YouTube but for filmmakers to upload freely their films and make a living out of it; because they had found their true audience through that platform. But a business is a business and must keep on being so or it will die… terrible but true… it’s not personal, it’s “business”. I do not really share this vision of how business should be done. But maybe I’m too young and too idealistic and believe in the potential of what could be and what could be done. My take is that as more people “consume” more “content” and that “new content” starts to resemble things that we have already seen, people will seek more innovative pictures more interesting and new stories that they hadn’t seen before. That’s why NETFLIX should really start to think about the small creator that with a few friends makes a new film. Even if that means that they have to change all their business plan. Even if that means that they have to rebuild from scratch their whole company and how it works. Even if that means that they need to die to be reborn again.
3. Or maybe another new company will take up the lead and truly offer valuable and meaningful stories that people (are – for some of us) will be looking for.