NETFLIX will die in ten years time

19 December, 2018

by Ale Fito with No Comment DISTRIBUTION

NETFLIX will disappear in ten years time

NETFLIX is a big guy right now in 2019. But will this always be the case?

My take on it is that if Netflix continues to be interested in movies and series, they will have to face big challenges that may end the life of the company.

Let me explain:

Today’s world and the world that is presented to us as the near future are showcased as very diverse and complex. Nevertheless, there are still certain principles that guide society as a whole in what concerns the “first world”. That is innovation and progress – whatever that means as an abstract concept. What I can reason is that the world will keep on inventing new machines, new services to make our existence more “enjoyable” and “easy”. This means that if people want to film a movie at the lowest cost and still look professional, they will be capable of doing so as the market will provide them with those goods. It’s just a matter of demand and supply. This is nowadays translated into many companies that their main focus is creating gear cheap enough for the prosumer to buy and acquire at a reasonable cost and still look professional to the masses (that I would argue it’s the only important subject here). Examples of these products and companies are Xiami (offering smartphones with 4k integrated cameras at a reasonable cost), Dji (producing amazing products like the Osmo Dji pocket camera that fits in your pocket just like a smartphone with amazing stabilization and a 4k camera) and GoPro (with their extensive catalogue of sport videocameras that still dominate the sector). And I cannot start to imagine how much the audiovisual industry will have changed, but I bet that everything that we now consider professional will be outdated and outperformed by cheaper and better gear.
People are, in some way, starting to get tired of the “same old same old”. People are starting to notice that the same stories are being told endlessly in a different manner, with a more showy wrapping. NETFLIX is, for most of the films they have produced to this day, a great example of this. They have structured their company on expansive politics. Their main focus has been to “conquer the world” and to be present in as many countries as possible. I don’t blame them for this but I do believe it is an ecenomic driven tactic that chases money… not art. If their true ambition was to democratize art, they would have built a similar platform to YouTube but for filmmakers to upload freely their films and make a living out of it; because they had found their true audience through that platform. But a business is a business and must keep on being so or it will die… terrible but true… it’s not personal, it’s “business”. I do not really share this vision of how business should be done. But maybe I’m too young and too idealistic and believe in the potential of what could be and what could be done. My take is that as more people “consume” more “content” and that “new content” starts to resemble things that we have already seen, people will seek more innovative pictures more interesting and new stories that they hadn’t seen before. That’s why NETFLIX should really start to think about the small creator that with a few friends makes a new film. Even if that means that they have to change all their business plan. Even if that means that they have to rebuild from scratch their whole company and how it works. Even if that means that they need to die to be reborn again.

3. Or maybe another new company will take up the lead and truly offer valuable and meaningful stories that people (are – for some of us) will be looking for.

NETFLIX will die in ten years time

19 diciembre, 2018 20 marzo, 2019 Ale Fito DISTRIBUTION adapting idea to budget, distribution and selling skills, selling Leave a Comment on NETFLIX will die in ten years time

NETFLIX will disappear in ten years time NETFLIX is a big guy right now in 2019. But will this always be the case? My take on it is that if Netflix continues to be interested in movies and series, they will have to face big challenges that may end the life of the company. Let […]

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

Location Scouting for Indie Film (How To Guide) https://www.youtube.com/watch?v=JgA5ohG8vaU We have already covered the 7 most important techniques to increase your number of subscribers of your YouTube channel that effectively work! And because there wasn’t enough space to finish and explain in detail what the last technique in the last post that was – SEOTUBE […]

7 Techniques that will get you MORE Subscribers! (Part 2)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part 2)

7 Techniques that will get you MORE Subscribers! (Part 2) The seven techniques are: VRS PSYCHOCTA Uniqueness Cliffhanger Fidelization Cross-platform SEOTUBE In the previous post we have already gone over the first 3 techniques vital for you to master in order to increase your number of subscribers dramatically. But let’s move on with the next […]

7 Techniques that will get you MORE Subscribers! (Part One)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part One)

7 Techniques that will get you MORE Subscribers! (Part One) The seven techniques are: VRS PSYCHOCTA Uniqueness Cliffhanger Fidelization Cross-platform SEOTUBE Which are which? What do those words stand for? What do they mean? VRS (Variable Reward System) This technique is based on rewarding the audience, your audience in a variable way. This means that […]

“How to get more views?”

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on “How to get more views?”

“How to get more views?” https://www.youtube.com/watch?v=DB_xDajqiNQ&t=11s That question is not really the relevant question here. But let’s see what views depend on first. What views depend on? Views depend on many things that you cannot control. How many retweets will your video have on Twitter, how many times your video will be shared on Facebook, […]

D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on D4Darious Streams His Movie On YouTube – Smart Move?

D4Darious Streams His Movie On YouTube – Smart Move? D4Darious has recently published his first feature length on YouTube. Need to say that D4Darious is a kind of famous YouTuber within the filmmaking community. In short, he does YouTube videos on filmmaking from the process of coming up with an idea for a short or a […]

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 September, 2018

by Ale Fito with No Comment DISTRIBUTION

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

https://www.youtube.com/watch?v=JgA5ohG8vaU

We have already covered the 7 most important techniques to increase your number of subscribers of your YouTube channel that effectively work!

And because there wasn’t enough space to finish and explain in detail what the last technique in the last post that was – SEOTUBE – I created this post to explain in detail what this technique is all about.

So what’s the SEOTUBE technique all about?

The SEOTUBE technique is based on 4 steps:

Evergreen
Series
CTA’s
Recoil

Evergreen videos

Most YouTubers fail in this first step. The vast majority of YouTubers upload videos based on trending topics. If the new Huawei P20 has recently come out, they will do a review of the new phone that everybody wants to buy. This is a great technique but just for a short period of time as they take advantage of this trending topic, they make a video and they may actually get millions of views if they’re lucky. The problem with this is that those views will only keep on growing until the next Huawei P21 comes out. Then if they want to keep those numbers of views they need to make another video on the new Huawei phone because the old P20 doesn’t get made anymore and nobody is interested because the new phone has kick-ass 8k camera for the same price as the old one…

You get the point.

Characteristics of Evergreen Videos

They are videos that people will always search. No matter how much time goes by, they are videos that people will search because they need to.

Tutorials about most things are a great genre of YouTube videos that in most cases are evergreen. You do a video tutorial and even though a year has gone by since you posted it, it will still give you views every month.

The key thing here is to keep the stream of views alive you need to position your tutorial videos very good so people still find them when time goes by. This is done with SEO for YouTube.

YouTube Series

YouTube, meaning Google, uses an algorithm based on the time of reproduction of a video. This means that the longer a viewer stays watching your videos, the more likely it is that that video gets recommended to other people as suggestions.

The way to achieve this is by creating series of videos so when they click a video of yours they watch other related videos, part two’s or whatever that makes the viewer still engaged in your content.

So imagine that you already have a pack of evergreen videos, if you are capable of creating the need in the viewer to watch other of your evergreen videos, all the views that you get per month in an evergreen video you can “transfer” it to another of your evergreen videos. As simple as that. The key is that it has to be related content that might interest your viewers.

CTA’s

Make CTA’s means make Call To Action.

In YouTube there is a wonderful thing called cards that appear in the middle of your videos with a piece of text, emojis and links to other videos of yours.

With this tool it is much more easier to guide your viewers from a series of videos to another one.

Not only will you catch viewers with evergreen videos, not only will you get them caught in your series of evergreen videos, but you will get them to watch more series of related evergreen content.

Recoil

The only thing that YouTube cares about it’s the time of visualization. This is the way YouTube decides how many ads do they show during a video. This way YouTube makes more money and a bigger cut is made for the creator of the content. But not really that much more for you the creator, it’s mainly YouTube who will make more money. But that’s another topic…

So you either make videos with a high timespan of visualization or you either redirect from your video to other videos with a high timespan of visualization.

So does this mean that I can redirect from my videos to other videos of other creators of content with a high timespan of visualization so that MY videos get more diffusion?

Yes.

YouTube notices that the people that click your video end up spending a lot of hours in front of a screen because you have redirected those views to other videos (maybe of other creators) and in the end they spend up, let’s say 2 hours of their day watching content on YouTube. This means money for YouTube. So YouTube will suggest your video to other people so in the end you make money for YouTube. Meanwhile you get more views in your videos.

So keep experimenting with YouTube and see you next time!

NETFLIX will die in ten years time

19 diciembre, 2018 20 marzo, 2019 Ale Fito DISTRIBUTION adapting idea to budget, distribution and selling skills, selling Leave a Comment on NETFLIX will die in ten years time

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 22 marzo, 2019 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

7 Techniques that will get you MORE Subscribers! (Part 2)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part 2)

7 Techniques that will get you MORE Subscribers! (Part One)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part One)

“How to get more views?”

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on “How to get more views?”

D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION 3 comentarios en D4Darious Streams His Movie On YouTube – Smart Move?

7 Techniques that will get you MORE Subscribers! (Part 2)

16 September, 2018

by Ale Fito with No Comment DISTRIBUTION

7 Techniques that will get you MORE Subscribers! (Part 2)

The seven techniques are:

VRS
PSYCHOCTA
Uniqueness
Cliffhanger
Fidelization
Cross-platform
SEOTUBE

In the previous post we have already gone over the first 3 techniques vital for you to master in order to increase your number of subscribers dramatically.

But let’s move on with the next point at hand…

Cliffhanger

What I just did in the last post was just that, a cliffhanger.

You want to leave your audience hungry for more. We all have heard that. But we have because it still works and it works great!

When doing videos for YouTube, the thing here is to don’t deliver all of the content in a very long video. Instead make a playlist, a series of short and dynamic videos that after watching them leave you hungry for more!

If you want to talk about how to make the best Thanksgiving dinner, do not make a super long video where you explain how you do all the dishes of the evening. Do a video for each dish. A dynamic video, with great content, that gives great valuable information that your audience is looking for, but make it short (10 min) do.not even try to.write the Bible (2 hours)!

When you leave that blank space in your audience’s minds they know that if they subscribe they will be updated with the most recent uploads on the video series of how to make the perfect Thanksgiving dinner and that series is not yet finished…

New subscribers you are welcomed!

Fidelizacion (Earning loyalty)

There is however a technique that requires, unlike VRS, a methodical approach.

In order to earn the loyalty of your audience you want to offer new and exciting prices to your subscribers. For subscribers only. Imagine that every month you give out personalized t-shirts to a subscriber of yours that leaves a comment in one of your videos.

If you do this t-shirt give-out every month but you announce it in one of those 4 videos that you upload each month but in no particular order or day, those viewers that want the t-shirt and that aren’t subscribed to your channel will have to subscribe. There is no way around it.

If you have done the techniques from before nicely, those who aren’t subscribed that want the t-shirt will find out that because they don’t know when the next video will come out (VRS) where the t-shirt give away announcement is going to take place, for them to be the first, they need to be subscribed to your channel.

Cross-platform

The cross-platform technique involves not only the YouTube platform but a web page. Even if you are a YouTuber you need a web page for yourself. Even if it is a personal brand.

What’s the upside of having a web page if what you are really interested in is YouTube and don’t give a damn about blogs or or WordPress and all that sh**?!

Well, the upside is that if you posts your videos in your webpage as well, you can advertise for only 1$ on Facebook and bring a thousand visits to your webpage through Facebook. Imagine you spend 30$ and redirect 30.000 views to your web where you have all of your videos posted… if you are good enough you could transform half of those views into subscribers if you have done your job well. That means 15.000 subs in just a very cheap advertising campaign that only cost you 30$!

SEOTUBE

SEO means Search Engine Optimization.

This technique is used for web pages mostly, to drive traffic to your web.

What does SEOTUBE mean?

SEOTUBE is a technique that is based on creating as many playlists as possible. Then, in each video, redirect your views to other videos of other of your playlists and hopefully they stay watching that new playlist. You repeat that process of redirecting them to another of your playlists and you have a viewers that has consumed almost all of your hours of content because they are caught in a web of videos that have a relationship to each other in some way (even if the video you are redirecting them to is not yours!).

This is an extense topic that I will cover in detail in another post because I have exceeded the word limit of this one!

See you next time with SEOTUBE!

NETFLIX will die in ten years time

19 diciembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION adapting idea to budget, distribution and selling skills, selling Leave a Comment on NETFLIX will die in ten years time

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

7 Techniques that will get you MORE Subscribers! (Part 2)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part 2)

7 Techniques that will get you MORE Subscribers! (Part One)

16 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part One)

“How to get more views?”

16 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on “How to get more views?”

“How to get more views?” That question is not really the relevant question here. But let’s see what views depend on first. What views depend on? Views depend on many things that you cannot control. How many retweets will your video have on Twitter, how many times your video will be shared on Facebook, how […]

D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on D4Darious Streams His Movie On YouTube – Smart Move?

7 Techniques that will get you MORE Subscribers! (Part One)

16 September, 2018

by Ale Fito with No Comment DISTRIBUTION

7 Techniques that will get you MORE Subscribers! (Part One)

The seven techniques are:

VRS
PSYCHOCTA
Uniqueness
Cliffhanger
Fidelization
Cross-platform
SEOTUBE

Which are which? What do those words stand for? What do they mean?

VRS (Variable Reward System)

This technique is based on rewarding the audience, your audience in a variable way. This means that forget being methodical when it comes to rewarding your audience.

Take the example of a YouTuber.

A good YouTuber will always leave you hungry for more. That’s the key.

But what does that mean?

Take Casey Neistat and how he recently uploads videos. He doesn’t upload a video a day. He now uploads when he wants to, maybe Monday, then Thursday and he leaves you waiting for more until Sunday or the next week!

This is quite stressful for the usual viewer that isn’t subscribed to his channel and that when he uploaded on a daily basis, checked all of his videos without being subscribed. Because that person knew that Casey Neistat always uploaded every night and the video could be ready the next morning just around the time you were having breakfast (if you were in that time zone…).

But now that has changed. All those people that thought they would magically know when Casey had uploaded a new video have now to subscribe if he wants to be the first one to see it.

New subscribers you are welcomed!

PSYCHOCTA

CTA stands for Call To Action. It is a term used for conversions. Meaning, it is a word that you use that refers to when a buyer reacts to something of your content or ad and motivates him/her to take immediate action to buy or rent what you are offering. It is the process of transforming a potential buyer into an actual buyer. You want your customer to react, that’s the key point here.

How do you do that?

When we are talking about a video of YouTube and, more importantly, when we are talking about PSYCHOCTA, the way around it is to maintain your audience’s attention and make him react.

You can achieve this by keeping them always alert by eventually raising your tone of voice, by screaming once in a while, by whispering the important stuff instead of screaming it, by zooming in/out, by dropping stuff (like Casey does in most of his videos with expense gear)

It is about appealing different from everyone else there and maintaining that attention. This is almost an art, but if you study psychology books on selling and on PNL you will get a better sense of how this technique works.

Uniqueness

Uniqueness is a must if you are entering a market where you will inevitably have competitors because you haven’t created that market.

There are a lot of people that do vlogs but no one compares to the uniqueness of Casey Neistat’s vlogs.

It is many things that ad up in the end and make you unique in your field. May that be a bizarre studio full of organized red boxes of tools, more tools and a DSLR camera cemetery as a shelf, a guy talking to a camera always with shades on (even if it is a well lit interior), having a boosted board as his means of transportation, or his crazy ideas about getting every creator on the internet together in a place he is building called 368…

You get the point. Be unique. Something we haven’t seen before. Difficult to copy because that is your identity.

That leads me to the next point…

Cliffhanger

This point with the other remaining three (Fidelization, Cross-platform and SEOTUBE) will be explained in Part 2 of this post!

NETFLIX will die in ten years time

19 diciembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION adapting idea to budget, distribution and selling skills, selling Leave a Comment on NETFLIX will die in ten years time

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

7 Techniques that will get you MORE Subscribers! (Part 2)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part 2)

7 Techniques that will get you MORE Subscribers! (Part One)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part One)

“How to get more views?”

16 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on “How to get more views?”

D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on D4Darious Streams His Movie On YouTube – Smart Move?

“How to get more views?”

16 September, 2018

by Ale Fito with No Comment DISTRIBUTION

“How to get more views?”

https://www.youtube.com/watch?v=DB_xDajqiNQ&t=11s

That question is not really the relevant question here.

But let’s see what views depend on first.

What views depend on?

Views depend on many things that you cannot control. How many retweets will your video have on Twitter, how many times your video will be shared on Facebook, how many subscribers will that video get you…

There are anyways a lot of variables that are controllable. How much SEO do you use when uploading a video, podcast or blog post, is your thumbnail appealing enough or clickbaity enough, is the topic of your content trending enough, does your content offer value and goes deep or is it just another piece of content that only touches the surface without getting deep…

How to learn the necessary skills to getting more views?

But all of that you will learn if you are starting up as you walk along. The key principle here is to keep walking. That’s the key. In your way you will find and if not you will search and find every technique or ability necessary to bring your game to the highest and most professional level possible.

Sorry to tell you, there is no shortcut.

But that brings me to the next question. The really important question.

“Will you be capable of following through?”

Every technique every skill that you might learn in a weekend and can guarantee you with being a better content creator in every aspect possible, takes time to master it and even more important more time to continuously apply it to get good results.

Because I truly believe that most skills you can learn in a fairly short period of time. But that it takes a career to some degree to really take profit of all those skills, to put them into practice and to identify your own unique voice that will differentiate you from every other guy that already knows that same skill that you do.

So what does that mean?

**Everyone “knows” the skills to get more views on YouTube**

It means that in a world where everyone has access to a video camera (may that be the camera of your phone or a professional video camera like the RED dragon) and where everyone “knows” how to use a video camera, the question is “but can you really make a living with what you say you know?”.

This where mastering a skill in your own personal way comes in handy. It is not only about mastering a skill. Everyone can handle a pro camera and pro gear in a weekend, but not everyone can do it in their unique style and know that his/her style is appealing to an audience.

To really know if your style is appealing to an audience you need to first find your voice, your unique way of telling a story and then start testing your audience out. That takes time and experience. Something that you cannot learn in a weekend, something that you cannot even trade. It is about you getting out there in the field and trying things out, testing your audience and discovering what works or what doesn’t – for you and your audience.

This is really important – the creator must be happy creating if not he won’t have the endurance necessary to follow through. And for that there needs to be a balance between what your audience wants and what you want to provide and in what way.

Conclusion to “How to get more views?”

Coming back to our initial question “How to get more views?”, what you should focus on that it is the only sane way to go through that process is by loving what you do. For me it starts with creating content that has value, that interests me and that I believe will help other people in similar situations. By providing value in the most professional and best you can think of in a joyful and playful way. Without having expectations about what that work will bring you, more than you giving a great service, nothing more than you giving back to the community.

And hopefully one day, if you have done everything right and diligently, you will find out that you have a bigger audience that you thought and that you don’t really have to worry about views anymore, because you will have followed through because you love it and, in the way, created a service of great value that people cannot ignore.

NETFLIX will die in ten years time

19 diciembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION adapting idea to budget, distribution and selling skills, selling Leave a Comment on NETFLIX will die in ten years time

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

7 Techniques that will get you MORE Subscribers! (Part 2)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part 2)

7 Techniques that will get you MORE Subscribers! (Part One)

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part One)

“How to get more views?”

16 septiembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION Leave a Comment on “How to get more views?”

D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on D4Darious Streams His Movie On YouTube – Smart Move?

D4Darious Streams His Movie On YouTube – Smart Move?

14 August, 2018

by Ale Fito with 3 Comments DISTRIBUTION

D4Darious Streams His Movie On YouTube – Smart Move?

D4Darious has recently published his first feature length on YouTube.

Need to say that D4Darious is a kind of famous YouTuber within the filmmaking community.

In short, he does YouTube videos on filmmaking from the process of coming up with an idea for a short or a feature length film to the editing process. It is a great channel where you can find, if you are new to filmmaking, tons of useful information.

Anyway, he did his first feature length film that he presented to several film festivals. He did present it to Sundance and TIFF but he didn’t get in. So he continued with the festival circuit, got into several film festivals and finally, although he had some offers of distribution, he decided to upload the whole movie to YouTube.

In my opinion, what most probably happened is that because he didn’t got offered distribution deals appealing enough, he though it was a “smart move” to upload it to the platform.

But is it?

Upload a feature length to YouTube?

Well, I am taking into account that what I think that what really happened is that no 20th Century Pictures or Paramount Pictures offered him a multi-million dollar distribution deal for his first feature length film. It seems obvious but I need to be on the same page before reasoning any further.

So, imagine yourself in the same position as D4Darious: You have finished your first feature and you have looked around for distribution deals around film festivals and you haven’t found anything appealing enough. What should you do if you have a YouTube channel that revolves around your film and that has thousand of followers and subscribers?

2 Distribution Options

You have 2 main options in what concerns distribution if you were D4Darious:

Distribute your film yourself.
Have a streaming platform or distributor company to distribute it.

What are the PROS and CONS of doing first and the second option?

For the first, the problem is that you either do it through an existing platform or building your own platform will consume all the time you have in your life to keep on creating great content.

If you choose to distribute through an existing platform and do it yourself you most probably won’t make much money putting your film out there. Platforms like these ones are YouTube, Vimeo and whatever you may find that is a video platform for “free” use.

What you have left is to wait for Big-time streaming platforms like Netflix or Filming or Hulu find your project appealing enough for an audience and decide to stream it through their platform.

Personal Branding

Having that into account, what I can say is what Gary Vaynerchuck says about YouTube and personal branding that is that “the personal brand is the future” if not the present. So it isn’t at all a bad idea to invest on personal branding through your YouTube channel if you believe that your audience will take you a longer way than a bad distribution deal that may fuck up with your movie.

Even though the ideal way to do it is to invest in your personal brand while you make something out of your film project (as it is something you may have invested years of your life in it).

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

7 Techniques that will get you MORE Subscribers! (Part 2)

16 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part 2)

7 Techniques that will get you MORE Subscribers! (Part One)

16 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on 7 Techniques that will get you MORE Subscribers! (Part One)

“How to get more views?”

16 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on “How to get more views?”

D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on D4Darious Streams His Movie On YouTube – Smart Move?

Why YOU Should Do What You DON’T LIKE

2 agosto, 2018 15 septiembre, 2018 Ale Fito DISTRIBUTION Leave a Comment on Why YOU Should Do What You DON’T LIKE

Why YOU should do what you DON’T LIKE What do viral video clips and filmmaking have in common? They both need an audience to exist. What this has to do with what you don’t like is that a lot of auteur filmmakers see other media and ways of expression as inferior or second class. Where […]

Why YOU Should Do What You DON’T LIKE

2 August, 2018

by Ale Fito with No Comment DISTRIBUTION

Why YOU should do what you DON’T LIKE

What do viral video clips and filmmaking have in common?

They both need an audience to exist.

What this has to do with what you don’t like is that a lot of auteur filmmakers see other media and ways of expression as inferior or second class.

Where I want to get to with this statement is that in other to become an “auteur” the thing you have to do is convince the critics. If what you want is to reach your audience because you truly believe it’s out there, what you have to do is, in whatever type of media you find and that you know you can pull of to pass on your message, communicate! That’s what this is all about!

Communication.

If the form is a blog like this one, a film, a short, a video clip, a YouTube video, Channel, a book, a novel, a play, a podcast… WHO CARES?!

THE POINT HERE IS TO COMMUNICATE!

So coming back to the title of this post, why would I do something that I don’t like?!

We’ll the answer to that is quite simple and differentiates a good communicator from a mediocre one. It differentiates a true filmmaker from an “auteur”.

Let’s be clear on what I mean by an “auteur”. An auteur is someone that in my eyes seems to have a compelling vision on a theme but gets lost in the form of expression. For an auteur the way of saying something is more important than what is said.And that’s fine.

But how I really structure all my work is in the same way Simon Sinek structures the importance of the how, the what and the why.

I leave you the video of Simon Sinek on the great importance of the why over the what and the how!

https://www.youtube.com/watch?v=u4ZoJKF_VuA

So after knowing why the why has and will always have more weight than the what and the how, you can tell why doing “what you don’t like” in the domains of the what and the how are secondary if your why is strong enough to find it’s path through a what and a how that beforehand are not that appealing to you.

For example, you may not like to do video clips but if your why is strong enough to put you through the what and the how then DO IT!

Let me explain how a good why looks like.

It is the reason why you get up in the morning, that gets you pumped, ready to go, with energy enough to do what has to be done and in the end of the day be sure that you’re finishing what you started.

To sum up, along the way there will come opportunities that you may either take them or you may think that they’re not enough for you because you’re here for something greater… But the truth is that sort of dilemmas don’t have much meaning when it comes to the form/the way you do it.

The dilemma lies within the why. You should think about if what you’re doing and the way in which you do it are compatible with your why. If you objectively answer this question, it really doesn’t matter what you and how you do it, because both of those things change with time and in some kind of way are out of our control.

Control the why and you won’t be lost in what you “have” to do and how you “have” to do it.

Think about your why, see you next time!

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

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7 Techniques that will get you MORE Subscribers! (Part 2)

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7 Techniques that will get you MORE Subscribers! (Part One)

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“How to get more views?”

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D4Darious Streams His Movie On YouTube – Smart Move?

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Why YOU Should Do What You DON’T LIKE

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Start a YouTube Channel? Good or bad idea?

2 August, 2018

by Ale Fito with 9 Comments DISTRIBUTION

Start a YouTube Channel? Good or bad idea?

Why is this post even in the distribution category?

The answer is that a YouTube channel, you like it or not means exposure.

And exposure means that if you really do it well, more people will watch your movie or short.

So the true question if you really want your films to be seen and make a living out film is that how do you a distribution campaign of your film appealing enough so your film reach the widest audience as possible.

One of the multiple answers (most of them compatible with each other at the same time) is a YouTube channel.

First, why video for finding an audience?

Video is one of those form of media that surpasses photography and writing in what concerns “the moment”. With this I mean that video has the natural ability of showing with as much fidelity as possible what there is in front of the lens in a particular moment.

So why does even help? Don’t I want everything to be perfect and measured so it causes the perfect reaction to an audience?

Well, it never works like that.

The truth is that mistakes are inevitable. What video does is show every aspect of what is visible, in front of the camera. This doesn’t always mean that every video only shows the truth of what is in front of the camera as there is a little thing called editing that transforms everything that is video.

Why YouTube and not Twitch that is as well a video platform?

Just to be clear, YouTube is as valid as Twitch or any other platform.

Period.

Whatever you use, take into account that it is because of your personality and your person that people will subscribe to your channel. That or because you provide really good and useful content. But the REALLY good thing is to have both, good content and be a great person / have a great personality. (I put both of them side by side because I believe that a good personality will only show what we truly are, and won’t lie)

If you do both of them really good and you get to master the craft of creating good content and deliver it with a great attitude, then the promotion of your film will be a much easier task as people already know you and know where you’re coming from.

For that goal social media is critical in whatever form. Whether it is YouTube, twitch, Instagram, Facebook, etc.

That and SEO optimizing your posts and videos also help!

Happy filmmaking and see you next time!

YouTube around the world

NETFLIX will die in ten years time

19 diciembre, 2018 27 febrero, 2019 Ale Fito DISTRIBUTION adapting idea to budget, distribution and selling skills, selling Leave a Comment on NETFLIX will die in ten years time

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

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7 Techniques that will get you MORE Subscribers! (Part 2)

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7 Techniques that will get you MORE Subscribers! (Part One)

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“How to get more views?”

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D4Darious Streams His Movie On YouTube – Smart Move?

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Why Make A Split Rights Deal?

23 July, 2018

by Ale Fito with No Comment DISTRIBUTION

Why Make A Split Rights Deal?

What is a split rights deal?

First things first. A split rights deal is a deal where you will sell your movie’s rights to a distributor or distribution company in exchange for distribution. Sounds pretty simple, right?

But why would anyone would want to sell the rights of his beloved movie for people to manipulate and spoil his u201cchildu201d? The truth is that if you are planning on getting your movie out there where lots of people get to watch it you will need some help. This means you will need a distributor that can get your movie in front of a huge audience. A huge audience, meaning an audience that without help, by yourself, you wouldnu2019t be able to reach.

Giving Up Control

So, the question again arises: Do I want my film to be seen for as many people as possible or do I want to be in total control of the material but find an audience myself?

Both can and have been done. The basic difference is that most people wil not remember a low budget film with no sort of distribution, for the obvious reason that it never reached an audience. On the other hand, if you want your movie to be seen and you want to have the biggest impact your movie can provide you, you will need some help. And this is where deals come in.

Types of Split Rights Deals

Split right deals vary. There isnu2019t a formula you can follow that can guarantee you or the distributor a great deal with great profit. But there are certain truths that usually occur: the bigger the distribution company, the less control youu2019ll have, and, the smaller the deal means that youu2019ll have more control but usually less difusion.

Less control means that whoever who acquires the rights of your film can re-cut and re-do the artwork. They can basically do whatever they wantu2026

Then why not take an universalu00a0 all media buyout directly?

Its very unlikely that you end up in Sundance or Torontou2019s film festival and you get an universal all media buyout, but nevertheless it can happen and has happened. Fox Searchlight’s acquisition of After Earth is an example of this. But I would not go all in for thatu2026

Most common types of distribution deals

The most common types of deals are split rights deals, where distributors pick territories and then decide which national rights they want. Then they choose the format they want to acquire (DVD, TV, Blu-ray, etc) leaving some other types for the producer to try to maximize as much as he can the return profit.

Then again, there aren’t absolute truths in the film industry but I could say that it is very hard for one man alone to produce a film and by himself put it in front of an audience in the big screen. It can happen, but it is very hard to do. That is the reason why it is unlikely. ‘Cause the truth is that putting your film on the big screen it’s really, really expensive.

If you are lucky enough…

But Iif you are lucky enough that someone is so interested in your movie and wants to put it on the big screen, DO NOT HESITATE, take it! Getting your movie on the big screen will really help you to get noticed by critics and this will help (if it is indeed a good movie) to create the necessary hype to not only do well in cinemas, but do well on other windows as well (like DVD or streaming platforms).

This is what a summed up explanation of split deals look like! So remember for the next time to network like a pro and to choose carefully which is the deal that suits you.

See you next time!

SEOTUBE – The YouTube Skill You Need to Gain Subscribers

18 septiembre, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on SEOTUBE – The YouTube Skill You Need to Gain Subscribers

7 Techniques that will get you MORE Subscribers! (Part 2)

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7 Techniques that will get you MORE Subscribers! (Part One)

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“How to get more views?”

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D4Darious Streams His Movie On YouTube – Smart Move?

14 agosto, 2018 18 octubre, 2018 Ale Fito DISTRIBUTION Leave a Comment on D4Darious Streams His Movie On YouTube – Smart Move?

Why YOU Should Do What You DON’T LIKE

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Which Means Of Distribution? (Really)

12 June, 2018

by Ale Fito with No Comment DISTRIBUTION

Which Means Of Distribution? (Really)

What is the meaning of filming distribution?

Film distribution is all about getting your film to an audience. The definition is quite simple but the practice not so much. The truth is that for the sake of a distributor maintaining his position, distribution companies have to face difficult challenges that involve the promotion of a film and the sale. And after all you can always end up in bankruptcy. But let’s not be so melodramatic. The thing is how you can get your film exposed to an audience and make a living out of it. That’s the real question.

Types of distribution

If you are an aspiring filmmaker you have several ways your audience gets to watch your movie:

Movie Theaters
Television
Personal Home Viewing

So, which one is the one for me if I don’t have the contacts or a distribution company or my own chain of movie theaters (I’m supposing it’s the majority, but if you do have that luxury don’t hesitate to take advantage, duh). Well, that is the big question that most people seem to aks themselves when they finish a movie and want it to be seen. The truth is that you probably should have started planning before the film was finished.

To Do List BEFORE Distribution

There isn’t an infallible to do list that you can follow really but you can do several things:

Take photos of the process, merchandising, official posters and all the promotion you can think of and… DO IT.
Start hype on the internet. This can take a while but you can get there through social media, Web pages, teasers or trailers. Even “connected content”, meaning you can create a YouTube channel or Twitch or any type of platform that helps you regularly post and remember people that you are working on something great that it’s coming out SOON.
Send your “baby” to festivals and hope the best. But I have the certain belief that if you have good content in your hands and the time is right, you have a very good chance that a distributor notices you and gets you a deal.
NEVERTHELESS, if you are the kind of person that is tired of waiting or doesn’t even want to wait my recommendation is SELF-DISTRIBUTION.

SELF-DISTRIBUTION is a big topic and actually for most people in most situations means a hell lot more of work and in the end “a waste of time” as you don’t get to screen your film to an audience and you don’t get your investment of money and time back. And that sucks!

But,

In my opinion, YOU, as a creator and not a professional salesman, you shouldn’t know how to be great at sales to live as a creator (that’s why salesman people live on sales and do what they do, because they know how to sale and have something to sale – this is where creators come in), so having said that in my opinion you have two choices:

Become a salesperson that’s in full charge of selling your own movie

STAY tunned to what I’m working on that it’s going to change the way independent filmmakers get to an audience and in the process make something out of it!

You decide.