4 Steps to Become a Master at Anything!

4 Steps to become a Master at Anything!

The 4 steps that any master has to go through in order to become a true master at what they do are:

  • Unconscious incompetence
  • Conscious incompetence
  • Conscious competence
  • Unconscious competence

So what all of this mean?

What do these 4 steps have in common with filmmaking, cameras, story, cinema, storytelling or any other discipline related to film that that is what this webpage is all about?

Well, the reason is that these are universal Steps that any person, no matter how intelligent, has to go through in order to become a trueaster at what they do.

Some people master a skill in less time than others but every single person must begin somewhere. In this case everyone begins by being a unconscious incompetent.

Unconscious Incompetence

An unconscious incompetent it’s the first stage of becoming a master. In this stage you do not master the skill and neither you are capable of identifying what you’re doing wrong.

This is the stage where most guitarists beggin. They do not know how to play the guitar (it sounds horrible by the way) and neither they are capable of identifying what they’re doing wrong. This means that they cannot improve as they do not know what or how they can fix what they’re doing wrong.

This is the first stage for becoming a master at anything.

Conscious Incompetence

In this stage you have already become conscious of what it is that you’re doing wrong.

This means that you already know what to fix and how to fix it but you still play the guitar and it sounds like sh**.

The key here is that the more you practice and the more you correct those faults that stop you from playing the guitar and sounding great, the more close you will be to the next stage of mastering any skill.

This is the second stage for becoming a master at anything.

Conscious Competence

This stage is when you already know how to play the guitar and make it sound wonderful, but you still need to think about where to put your fingers to make it sound beautifully.

The problem with this stage and why it’s far from mastery is that it is still slow.

If you have to be thinking of what you’re doing next, this means that you won’t go as fast, as you need to be thinking about two separate things at the same time: what you are currently doing and what you will do next.

Nevertheless, although slow, we can already hear you play the guitar wonderfully.

Unconscious Competence

This is the stage for masters.

Here only mastery is allowed.

Only VIP members.

This is the stage where you do not even have to think about playing the guitar. It is the stage where somebody gives you a guitar and you just play without thinking about it.

You know whether you are doing it right or wrong, you are aware of what you’re doing but in a much more subtle way. The unconscious way.

This means that your mind is travelling way faster than when you were a conscious competent and that every decision, every action is decided unconsciously, through a process much more intuitive and faster than the conscious mind, allowing you conscious mind to worry about other more important things that need more thought.

It’s so fast and intuitive like tying your shoelaces.

You don’t think about it.

You just do it.

You just feel it.

You’ve mastered it.

You have become a master at it.


What determines the VALUE of STUFF… How Much is Your Movie is Worth?

What determines the VALUE of STUFF… How Much is Your Movie is Worth?

I believe that the value of stuff is given by the service or use it provides to society. It is about how much does society need that particular product.

The price of a shirt

Ok, so if I need a shirt in order to don’t walk naked in the middle of the street, i will need to pay X money to get that shirt. This quantity I’m paying is making up for the costs of the shirt and for the profit of the manufacturer , distributor, etc.

This help everyone in the making-shirts-business to still keep doing shirt business. As simple as that.

But then if that were the case for everything, every product would have an objectively reasonable price… and this is not the case. This almost never the case.

Then question arises…

What determined the worth r value of a product, what determines its price?

In a digital world controlled by algorithms that constantly change their parameters to fit the price that the potential consumer is ready to pay, we could simply say that it’s the algorithm’s fault that I pay 10X the price that I believe is reasonable for an Amazon product.

Because it is only from Massimo Dutti?

But that would be just too simple to be true. The truth is much more complex and diverse. Not a white or black tone, but a middle grey with a lot of shades.

The 10X priced shirt

So, why do we pay for a product that we believe we should pay X dollars, 10X it’s “reasonable price”?

There are a lot of reasons for this, a lot marketing strategies that are applied along the way, but I will only concentrate on this post in one technique that I find really interesting.

Tell a story before you make sell

That technique is the one of telling a story with the product you want to sell.

It is the same technique that has been used to sell to you the iPhone or Mac where you are currently reading this post, it is the same technique that has been used to create multi-billion dollar empire of Ralph Lauren and it is why so many people buy merchandising.

What’s behind telling a story to sell a product?

What is Apple really doing when you watch a TV commercial of the new iPhone or Apple watch?

What they are doing is only show you the product at the end of the commercial, because they know the importance of communicating ideas effectively so the viewer identifies himself with the values and the belief system that the brand is trying to communicate.

What do we see in an iPhone commercial? People having fun and wonderful experiences (may they be worries experiences or leisure experiences) and technology not getting in the way of that and guaranteeing that wonderful experience through a wonderful design.

Because that it’s what’s important: ideas, feelings because they help us understand the world we live in.

Because let’s not lie to ourselves, we don’t have a clue on how this world works in it’s fullest detail, we don’t know our purpose in this chaotic but yet organised arbitrary world.

Because we want to understand who we are, what is our core essence, what we are made of and more importantly, why we are here.

Because we don’t know who we are, because we don’t know why we are here.

Because they help us simplify reality. Because we get the feeling that we belong.

That is what good brands specialize in. That’s why their prices are so high. That’s why you’ll keep on buying them no matter what.

See you next time!