What Do We Stand For?

We think that in order to make incredible things, we need to agree on some general values and principles that guide us in a certain direction. And in the end it is about a group of people that have certain beliefs that they share and that try to put something together.

So, we want to surround ourselves with people that believe what we believe. This does not mean that freedom of speech is not allowed, but the contrary is true. We surround ourselves with people that believe what we believe because it gives us the confidence to speak freely and share our ideas without feeling that we are being judged, because we know that the important things are the ones that us, as a whole, are after.

And that is what unites us. What we desire is the glue that makes us stay together and our beliefs are the starting point from which we start from. It is as simple as knowing where we are and where do we want to get to.

And what we believe is that movies could say more, that there is yet much more to cinema than what it already exists. That’s why we try to push the boundries of this young art form. That’s why we try to discover other stories, other characters other worlds in which we can loose ourselves with other people.

And what we believe is that in other to treat each other kindly we should follow a simple principle that has worked since the human being has been a human and empathetic being. 

It is called the golden rule:

“Don’t do to others what you wouldn’t do upon yourself”

There are different forms to describe the same principle:

  • One should treat others as one would like others to treat oneself (positive or directive form).
  • One should not treat others in ways that one wouldu not like to be treated (negative or prohibitive form).
  • What you wish upon others, you wish upon yourself (empathic or responsive form).

We believe that people want to be treated nicely and kindly, that’s why we believe that this principle is quite reasonable and guarantees in some degree the well being of the individual and of the group as a whole.

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