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I believe that the value of stuff is given by the service or use it provides to society. It is about how much does society need that particular product. <\/p>\n
Ok, so if I need a shirt in order to don\u2019t walk naked in the middle of the street, i will need to pay X money to get that shirt. This quantity I\u2019m paying is making up for the costs of the shirt and for the profit of the manufacturer , distributor, etc. <\/p>\n
This help everyone in the making-shirts-business to still keep doing shirt business. As simple as that.<\/p>\n
But then if that were the case for everything, every product would have an objectively reasonable price\u2026 and this is not the case. This almost never the case. <\/p>\n
Then question arises\u2026 <\/p>\n
What determined the worth r value of a product, what determines its price?<\/p>\n
In a digital world controlled by algorithms that constantly change their parameters to fit the price that the potential consumer is ready to pay, we could simply say that it\u2019s the algorithm’s fault that I pay 10X the price that I believe is reasonable for an Amazon product. <\/p>\n
Because it is only from Massimo Dutti?<\/p>\n
But that would be just too simple to be true. The truth is much more complex and diverse. Not a white or black tone, but a middle grey with a lot of shades. <\/p>\n
So, why do we pay for a product that we believe we should pay X dollars, 10X it\u2019s \u201creasonable price\u201d?<\/p>\n
There are a lot of reasons for this, a lot marketing strategies that are applied along the way, but I will only concentrate on this post in one technique that I find really interesting.<\/p>\n
That technique is the one of telling a story with the product you want to sell.<\/p>\n
It is the same technique that has been used to sell to you the iPhone or Mac where you are currently reading this post, it is the same technique that has been used to create multi-billion dollar empire of Ralph Lauren and it is why so many people buy merchandising.<\/p>\n
What is Apple really doing when you watch a TV commercial of the new iPhone or Apple watch? <\/p>\n
What they are doing is only show you the product at the end of the commercial, because they know the importance of communicating ideas effectively so the viewer identifies himself with the values and the belief system that the brand is trying to communicate. <\/p>\n
What do we see in an iPhone commercial? People having fun and wonderful experiences (may they be worries experiences or leisure experiences) and technology not getting in the way of that and guaranteeing that wonderful experience through a wonderful design. <\/p>\n
Because that it\u2019s what\u2019s important: ideas<\/b>, feelings<\/b> because they help us understand<\/b> the world we live in.<\/p>\n
Because let\u2019s not lie to ourselves, we don\u2019t have a clue on how this world works in it\u2019s fullest detail, we don\u2019t know our purpose in this chaotic but yet organised arbitrary world. <\/p>\n
Because we want to understand who we are<\/b><\/a>, what is our core essence<\/b>, what we are made of and more importantly, why we are here<\/b>. <\/p>\n Because we don\u2019t know who we are, because we don\u2019t know why we are here. <\/p>\n Because they help us simplify reality. Because we get the feeling that we belong<\/b>. <\/p>\n That is what good brands specialize in. That\u2019s why their prices are so high. That\u2019s why you\u2019ll keep on buying them no matter what.<\/p>\n See you next time!<\/p>\n \t\t\t\t\t\t\t\t\t\t![\"\"](\"https:\/\/www.mordego.com\/wp-content\/uploads\/2018\/09\/apple-iphone-x-commercial-wallpaper-elegant-iphonex-first-look-unboxing-face-id-setup-gestures-design-and-of-apple-iphone-x-commercial-wallpaper-1024x576.jpg\")
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\n\t\t\t<\/p>\nWhat determines the VALUE of STUFF\u2026 How Much is Your Movie is Worth?<\/a><\/h2>\n